Oribe

Serene Scalp: Oil Protection Collection Launch
 

Studio At Large led the creative direction for Oribe’s 2022 launch of the Serene Scalp: Oil Control Collection, bringing to life a campaign infused with the energy and optimism of early spring. Inspired by the first day of the season that feels unmistakably new—the kind that calls you outside, sparks a spontaneous sense of clarity, and fills you with momentum—the concept framed scalp care as a kind of personal renewal. A clean slate. A bright shift.

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Visually, we channeled this feeling through sun-drenched minimalism: crisp shadows, weightless movement, and natural textures lit to evoke high noon light. Our cast embodied quiet joy — effortless, cool, and sun-kissed — captured in moments of breeze and brightness. Through this lens, the Oil Control Collection became more than a solution for oily scalps; it became a ritual of lightness, clarity, and feel-good freshness. From concept to execution, Studio At Large crafted a campaign that said hello sunshine, goodbye oil—letting scalp care shine with radiant optimism and Oribe’s signature elegance.