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Campaign_

Project Overview_

 













Campaign Highlights_

Oribe

Serene Scalp: Densifying Collection Launch 
 

For the 2024 launch of Oribe’s Serene Scalp Densifying Collection, Studio At Large led the Creative Direction and Styling of a campaign that positions scalp care as a moment of calm in a world of constant noise — transforming a traditionally clinical category into one of quiet luxury. Our creative direction centered on serenity not as stillness, but as strength: a grounded, radiant state of being that begins at the root.

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We designed a visual narrative that felt expansive and elemental. Soft, diffused light, sculptural shadows, and subtle movement created a meditative atmosphere—where tension dissolves and restoration begins. The cast, styled with understated ease and tactile elegance, conveyed a sense of inner clarity and outer glow. Hair was shown in its purest, healthiest form: clean, calm, and expressive.

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The campaign reframed scalp care as a sensory ritual — an essential foundation for beautiful hair and a beautiful headspace. From conceptual development to shoot direction and final execution, Studio At Large crafted a world where care runs deep, serenity is strength, and beauty begins beneath the surface.