DKNY

30th Anniversary Campaign - #IAMDKNY
 

​In 2019, DKNY celebrated its 30th anniversary with the #IAMDKNY campaign, featuring native New Yorkers Halsey and The Martinez Brothers. The campaign was led by Brynn Heminway of Studio At Large.
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The campaign's aesthetic was inspired by DKNY's dynamic heritage campaigns of the 1990s, featuring a stark black-and-white palette accented by a bold red logo. Our aim with the campaign was to capture the energy and creativity of New York City, aligning with DKNY's ethos and marking a significant milestone in the brand's history.​