GAP

Back to Blue - Fall 2013
 

​In Fall 2013, Gap introduced its "Back to Blue" campaign, celebrating the brand's denim heritage with a fresh, modern approach. Photographed by the renowned duo Inez and Vinoodh, the campaign featured a diverse cast including actor Adam Driver and models Dree Hemingway, Cora Emmanuel, Khadija Otero, and Ian Mellencamp.

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The campaign's art direction was led by Brynn Heminway, with Joe McKenna serving as the fashion editor and stylist. It marked Gap's return to television advertising for the first time since 2009, reflecting a significant investment in reconnecting with consumers through multiple channels, including print, outdoor, direct, in-store, and digital platforms