Louis Vuitton

FIFA World Cup

In 2014, Louis Vuitton partnered with FIFA for the second time to create a custom-designed travel case for the FIFA World Cup Trophy. To build anticipation for the final match in Rio de Janeiro — and the grand unveiling of the case — Studio At Large was tapped to lead the creative direction for the announcement film featuring Gisele Bündchen, who would present the trophy on match day.

The video generated global buzz in the lead-up to the final and celebrated Louis Vuitton’s role as an integral part of a historic sporting moment. The campaign struck a balance between spectacle and sophistication — reinforcing the maison’s ongoing narrative as a cultural tastemaker beyond fashion.